Societal marketing concept Essay Example | Topics and Well Written Essays - 1000 words

Societal food grocerying notion - Essay ExampleThis might as well help in enhancement of the total sale and positivity of the system of rules in the entire market as compared to others. Hence, it might be depicted from the above mentioned points that nodes exercise as the focal point of any organization operating in any segment. Thus, the motive of achieving organizational goals and profits might be attained mainly through customer comfort and loyalty as compared to other aspects. Characteristics of marketing concept According to Kotler & Armstrong (2010) the concept of marketing is changing rapidly in this climb on of globalization and industrialization. In this age, marketing concept is only dependent over customer values and satisfaction that might be witnessed in four different stages such(prenominal) as production concept, product concept, marketing concept and societal marketing concept. Production concept According to the strategies of previous era, the demand o f the product is entirely dependent over its features and price. This means that, if the underlining features of the product are praiseworthy or satisfactory then it would sure enough be liked by the customers of varied age groups and income groups. However, in todays age, the concept of production has entirely changed. Now, the demand of any specific product might be proceeded in the market only by presenting the desired features within it. So that, the target customers of the product might get satisfy entirely thereby amplifying the efficiency and productivity of the organization to a certain extent (Kotler & Armstrong, 2010). Along with this, practiced customer service is also another important aspect that might act as a backbone in enhancing the reliability and loyalty of the product among other substitutes. For example the management of Macdonalds constantly tries to present varied types of nutrients such as cheese, chilies, nuts and many others so as to satisfy the changi ng demands of the customers. As well as the management also desires to present warm greetings to its customers so as to retain them for longer period of time. Only then, the popularity and demand of the products and the organization might remain dominant in the market among other and the rate of switch over costs of the customers towards other brands (Burger King) might be reduced significantly in this aggressive market among others. Thus it might be stated that relationship marketing and customer oriented products acts as the prime essence of todays publicity concept. Product Concept In order to retain sustainability and competitive advantage, most of the organizations in this era desire to present value-added products at a lowest price. This strategy acts as a stimulating factor thereby enhancing the demand of the products of the organization such as HP as compared to others. Along with this, such a competitive strategy might also prove effective in satisfying the demands and nee ds of the customers thereby amplifying their level of loyalty (Tiddy & Bessant, 2010). Apart from this, the organization of HP also desires to implement the strategy of presenting qualitative products so as to retain its dominance and fame in the segment of electronics among many other existing rivals (Porter, 1986). Selling Concept In this age of stiff miserliness and tough competition, the insurance organizations such ICICI Prudential, Kotak Mahindra are striving hard to create a strong footing in this market. However, this might be possible only by enhancing the rate of satisfaction